Six Ways to Learn How to Market Your Company’s Website
Do you wish that your website would get more visitors? If so, then you need to invest in online marketing. Building a successful website requires you to have a good understanding of web design, search engine optimisation, pay-per-click marketing and social media. It can take a long time to acquire those skills, but it is worth the effort if you want to handle your online marketing needs in-house. Here is a quick overview of some of the best ways to learn web marketing.
– Free online marketing tools. Tools such as the free toolbar from Moz.com offer an at-a-glance overview of the popularity of your website, and you can use them to look at your competitors too. Gain insights into your rival’s marketing efforts with Ahrefs.com, and use that knowledge as inspiration for your next campaign. You can find a list of other tools specific to each niche in our marketing tutorials.
– Personal training in digital marketing via Skype. If you feel that you need someone to offer you advice specific to your own circumstances, sign up for one of our personal training courses. We will have an online and search adviser meet with you one-to-one via Skype on a weekly basis to discuss your website and your approach to promotion.
– Online courses. There is also a range of courses that you can study at your own pace. These courses are ideal for people who like a structured approach but don’t have the time to commit to attending weekly training sessions. They are also good for people who have some knowledge and who want to dip in and out of courses at their leisure. Take a look at withgoogle.com for some useful free courses.
– Real-world training days. Many of the most popular SEO and PPC experts run training days and seminars. These can be expensive to attend but are well worth the investment, because attendees will learn about trends that are at the cutting edge of internet marketing. A day or two might not seem like a long time, but you can pick up a huge amount of knowledge quite quickly.
– Conferences. If you are lucky enough to live in a part of the world that has regular conferences, then you should definitely consider sending a delegate from your IT team. SMX, from SearchMarketingExpo.com, hosts events all over the world and covers SEO, SEM and social media marketing topics in great depth.
– Mailing lists. Sign up to the mailing lists of Matt Cutts (Google’s webmaster help) as well as SearchEngineWatch.com and other popular SEO websites so that you can get the latest news about Google algorithm updates, new trends in paid search and more.
While you develop your own skills, you may want to consider outsourcing your SEO efforts. Pay attention to what your SEO experts do, and try to work out why they are doing it. Sometimes watching experts in action is the best learning strategy.
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